Product leadership that ships, scales, and shows the working.
I scale products, build ventures, and drive growth at the intersection of technology and commerce — across three mutually reinforcing lanes: executive product leadership, productized consulting, and hands-on venture building. Based in Cape Town, operating globally.
Receipts
Claims are cheap. Each receipt below carries its baseline, its delta, and — critically — its limits. That is the standard of evidence on this site.
Pet Basics — 0 → operating venture
Specialised husbandry e-commerce for the SA market. Demand validated through facilitated China group-buys, scaled into a custom platform with automated logistics and local payment integration — external investment secured.
CPaaS / fintech growth frameworks
Lifecycle engagement and North Star metric frameworks applied across enterprise communications and payments products — shifting teams from reactive firefighting to compounding retention.
Governance & compliance fluency
PAIA applications drafted, POPIA and consumer-protection compliance shipped into a live venture, AI governance frameworks built for regulated-industry delivery.
This site, as evidence
The concepts gallery below is generated and curated through structured AI workflows — a working demonstration of AI-native product craft, not a claim about it.
One portfolio, not three careers
A multi-track profile usually reads as scattered. This one is deliberate: the lanes feed each other, and the map below shows exactly how.
I'm a strategic product leader who thinks in architectures, validates commercially, and integrates AI as leverage — across corporate leadership, advisory, and founder contexts. Twenty years of driving growth in complex markets, from enterprise CPaaS to niche e-commerce.
The corporate track proves I can scale. The ventures prove I can build. The consulting proves I can adapt. None of those claims means much alone; as a system, each lane de-risks the others.
I work from Cape Town with emerging-market depth — payments, logistics, regulation — that global operators can't replicate on the ground, and I run remote-first with global teams.
The reinforcement map
How each lane strengthens the others. Hover any edge.
Corporate track record validates consulting authority.
Enterprise experience grounds venture strategy.
Consulting diversity demonstrates adaptability and breadth.
Advisory work surfaces new venture opportunities.
Ventures prove hands-on credibility to employers.
Technical builds demonstrate real implementation capability.
Capabilities, by mode
Same operator, three engagement modes. Switch between them — the capability graph stays coherent because the system underneath is one.
"I don't just manage products. I scale them."
The corporate track: scaling products and organisations within established or high-growth companies. Cross-functional authority across engineering, design, commercial, and ops — with revenue-model fluency to keep the board aligned.
- 0→1 and 1→N product scaling
- Org design & product culture shaping
- North Star metrics and lifecycle engagement
- Strategic roadmap ownership at board level
- Revenue model fluency & unit economics
- AI strategy at org level — technical fluency to challenge and validate
"Problem-solution expertise, available on-demand."
Productized engagements for companies that need senior product and AI expertise without a full-time hire. Scoped sprints with defined outcomes — never open-ended retainers.
- 30-day Growth Pilots — diagnose and fix growth engines
- Governed AI implementation, audit-proof and compliance-aware
- Product discovery & strategy sprints
- Go-to-market strategy for SA and emerging markets
- PM coaching & team assessment
- Growth funnel optimisation
"Skin in the game, shipped to production."
The founder track: active venture building and hands-on technical architecture. Proof that I understand the how as much as the why — the R&D lab for everything else on this page.
- Pet Basics — specialised husbandry e-commerce, SA market
- LLM workflow design & agent orchestration (Agno, LangChain, LangMem, LangSmith)
- Prompt system engineering & AI-enhanced product discovery
- Custom e-commerce architecture — catalogue, payments, logistics
- Robotics integration abstraction (ROS2, simulation)
- Platform abstraction models & knowledge graph design
Concepts — thinking, made inspectable
Speculative design directions for this site and its products, generated across frontier models and curated by hand. Every direction is a working HTML artefact — open one and judge the thinking.
Claude Opus 5 — 01
Attribution-first. Engagement ladder by ascending commitment, assessment-as-chat, published NIST rubric, refused peer benchmark.
Claude Opus 5 — 02
Simple by default, with a "Show the working" switch revealing NIST scoring and attribution depth. Star-rated receipts.
Claude Opus 4.6 — 03
Extended-thinking take on the three-pillar brief — Leader / Expert / Builder as one unified system.
Gemini 3.1 Pro — 01
High-thinking interpretation of the three-pillar "Portfolio of One" model.
Claude Opus 4.6 — 01
Strategic minimalism, transparent authority. Light editorial direction.
Claude Opus 4.6 — 02
Second pass on the original single-track brief.
GPT-5.3 Codex — 01
Lean, structural first direction.
GPT-5.3 Codex — 02
Second pass on the same brief.
Kimi K2.5 — 01
Editorial, long-form leaning direction.
Kimi K2.5 — 02
Second pass on the same brief.
Gemini 3 Pro — 01
Systems-forward first direction.
Gemini 3 Pro — 02
Second pass on the same brief.
JobEasy — AI job search companion
Pipeline swimlanes, transparent fit scoring with live-tunable weights, daily digest triage, research packs. Fully interactive.
Concepts live as standalone HTML in concepts/ — no frameworks, no build step. Directions are speculative and labelled as such; they demonstrate process, not shipped product.
How to engage
Three modes, clearly scoped. This is a position of strategic selectivity — here's what I do, here's the proof, here's how to start.
Hire
For boards and hiring leads filling product leadership seats where scale and governance both matter.
- Head of Product / VP Product
- CPO · Chief Product & AI Officer
- 0→1 and 1→N mandates
Consult
For founders and executives who need senior product and AI expertise, scoped and delivered — not an open retainer.
- 30-day Growth Pilot
- Governed AI implementation
- GTM & discovery sprints
Collaborate
For venture studios and founders who want a venture architect or product advisor with operator scars.
- Venture architect engagements
- Market-entry hypothesis framing
- Agentic systems & platform builds
Start with a problem, not a CV.
Tell me what you're trying to scale, fix, or build. If it's a fit, the next step is a 30-minute call — either way you'll get a straight answer.
hello@formfunction.co.za