Portfolio of One
Product & growth leadership, productized consulting, and active venture building — a unified ecosystem of expertise based in Cape Town, operating globally.
How I Engage
Each pillar reinforces the others. The ventures are the R&D lab. The consulting sharpens the frameworks. The leadership scales the impact.
The Leader
Head of Product, CPO, and VP Product roles at companies building complex, high-growth products.
View career architecture →The Expert
Scoped, time-bound engagements: growth audits, AI implementation, GTM strategy, and PM coaching.
View advisory services →The Builder
Founder-operator of Pet Basics. Custom e-commerce, logistics automation, and market validation from scratch.
View ventures →Evidence Ledger
Measurable deltas. Baseline to after. What changed because I was in the room.
"Side experiment → Turnkey e-commerce platform with external investment"
Identified underserved niche in specialised husbandry equipment. Validated via group-buys from China. Built custom platform with automated logistics and local payment integration.
"Fragmented comms → Unified lifecycle engine driving 34% uplift in activation"
Designed cross-channel engagement architecture mapping customer lifecycle stages to optimal communication channels and timing.
"Monolith → Modular platform supporting 3 integration layers"
Led architectural decomposition enabling partner integrations, reducing feature delivery cycle from 6 weeks to 8 days.
"Manual process → Governed AI pipeline with human-in-the-loop verification"
Designed robotics-integrated AI framework with audit-trail compliance and governed automation boundaries.
The Expert
Scoped sprints. Clear deliverables. No retainer treadmills. Start with a problem, leave with a system.
Your funnel leaks, activation stalls, or retention flatlines — and you're not sure where the bottleneck is.
Book a discovery call →You want AI in your product but need a governed, right-sized approach — not a science experiment.
Book a discovery call →You have a product but no clear market-entry hypothesis, positioning, or channel strategy.
Book a discovery call →Your product team is underperforming or you're building PM capability from scratch.
Book a discovery call →The Lab
Frameworks, analyses, and perspectives — not generic advice.
Why most product teams fail by designing screens before systems.
How to replace "I'm passionate about..." with measurable deltas.
Logistics, payments, and regulatory reality in an emerging market.
Based in Cape Town. Operating globally.
Engage
Or just say hello.
Looking for an executive product leader for a full-time role.
Need a growth audit, AI implementation, or GTM strategy sprint.
Want to build something together or explore a venture partnership.
or
hello@jodasilva.com