Executive product leader. Builder. Architect of scalable systems.

15 years shipping, scaling, and de-risking digital products—from agency P&L to venture-backed startups to enterprise AI. I close the gap between thesis and traction.

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Executive Product Leadership

P&L ownership, org design, and strategic bet-placement at scale. I've run 30-person agencies and built cross-continental teams from scratch.

6yr

Agency P&L at FormFunction: 62 clients, 3 national awards, full org chart across 10 disciplines.

Limit: Agency era. Proves operational maturity, not product depth.

Camvas: 8 people across 4 countries, £70k burn in 8 months (vs. typical £200–500k).

Limit: Pre-seed phase. Governed by Founders Factory + Guardian Media Group.

Hire for mandate

Productized Consulting

Fractional leadership and interim execution. I step into gaps, align stakeholders, and ship measurable outcomes.

224%

YoY growth on Clickatell's AI Chat Commerce platform.

Limit: I piloted the AI capability. Did not deliver the growth, wasn't there for measurement.

142M+

Automated FAQ interactions, Absa Chat Banking.

Limit: I commissioned & negotiated the NLP supplier architecture. Left before metric was captured.

Consult on scope

Venture Building & AI Systems

Hands-on architecture and delivery. From Camvas (semantic search before LLMs) to 9 shipped agentic systems in 2024 using pgvector entity resolution.

Feb 2022

Camvas deck roadmapping intelligent summarisation, semantic search, and automated transcription.

Limit: Proves foresight and thesis selection, not implementation.

Shipped agentic systems (2024). Chose pgvector over Neo4j/GraphRAG after written decision.

Limit: Independent work. Systems are live but not at enterprise scale.

2014→2020

Founded ProductTank Cape Town (1st in Africa, opened by Marty Cagan). 1,966 members, 4.7★ from 91 ratings, 22 events. Still running.

Limit: Community, not product. But it convenes the right people.

Collaborate on build

Where I've Operated

From global banks to scaling startups. The through-line: complex stakeholder maps and high-regulatory environments.

See full history

Excellence in Innovation — Banking Product

Global Banking & Finance Awards 2022; Absa named Best Digital Bank South Africa.

Publicly verifiable third-party validation.

3× Bookmarks Awards

Sarie.com and YourParenting.co.za for Media24 (2011, 2012). Agency work delivered by my team.

Limit: What's his is the studio produced them three times.

£70,066 spend

Camvas burn through 8 months. Structured, invoiced, allocated across two entities under FF governance.

Limit: Most pre-seed founders burn £200–500k by month 8.

Convening the Right People

ProductTank Cape Town (2014): First in Africa, opened by Marty Cagan, still running. Remote Product (2020): 17 events across 4 timezones, free, solo-built. Cagan returned for #14 the week EMPOWERED shipped.

Engage

Most people arrive here and never need the rest. That is a good outcome.

Hire

Executive mandate. 1 day/week → full time. Fractional, interim, permanent. I close the gap between strategy and execution at scale.

Book a conversation

Consult

Fixed scope, named deliverables. 2–6 weeks. No retainers. I de-risk your next big bet or unblock a critical path.

Define the scope

Collaborate

Venture build. 3–12 months. Shared risk. I bring the thesis, the team, and the discipline to ship from 0 to 1.

Pitch me your problem

Or connect directly: joe@productanywhere.io

Not a fit? Good to know now.

You need a pure IC

I build and lead teams. I don't seek staff-level individual contributor roles.

→ Do this instead: Find a senior PM with deep execution focus.

You want a growth hacker

I solve for sustainable scale, not vanity metrics. My wins are structural, not viral.

→ Do this instead: Engage a specialist performance marketing lead.

You're pre-product-market fit

I thrive in the 0→1 to 1→10 phase. If you're still searching for the problem, I'm the wrong cost structure.

→ Do this instead: Work with a founder-focused product consultant.