Brand Mark — Concept 01
The ProductAnywhere mark: an isometric arrangement of three coloured tabs — blue, teal-green, purple — each appearing at several saturations, resolving into a tri-lobed three-dimensional form. Below it, the wordmark: product set light, anywhere set bold.
How to read it
- Hue = lane
- Blue is The Leader (executive product leadership); teal-green is The Expert (productized consulting); purple is The Builder (active venture building). One meaning per hue, never overloaded. The hues as they appear in the mark above are the reference — no values are restated here.
- Saturation = maturity
- Each tab appears at several saturations. Saturation encodes maturity as something moves through the process — and equivalently as a prospect moves through the funnel. The intended system uses exactly four steps.
- The tab is the primitive
- Receipt cards, concept cards, capability chips and stage markers are all meant to be the same object: a plane with a hue and a saturation. That is what makes this a system rather than a logo with a website behind it.
Stated limits
source: ChatGPT (image model), generated 20 Aug 2026, prompted by Joe da Silva
file: PNG, 785 KB, embedded above as base64 — this page is self-contained
status: concept 01; nothing supersedes it yet
not done here: no colour tokens are derived on this page. Sampling the real
hex values from this asset, contrast-checking them and building the saturation ladders is
Phase 1 design-system work.
not claimed: this is a raster concept, not a vector asset; the wordmark is
the generator's approximation, not a type setting.