I design product systems that scale.

Executive product leadership for organisations navigating 0→1 builds, AI-native architecture, and strategic complexity. I think in systems, validate commercially, and ship what matters.

Open to select strategic engagements
What I do
Executive Product Leadership

Build and scale product organisations

Org design, roadmap ownership, commercial alignment, cross-functional authority from board level to build team.

AI-Native Architecture

Architect systems that compound advantage

Agentic workflows, LLM orchestration, platform abstraction. AI as structural leverage, not feature dressing.

Venture & Systems Design

Design defensible market entries

Business model architecture, platform thinking, integration design. Founder-level ownership from hypothesis to traction.

Selected work
AI / Platform

Open-architecture robotics abstraction

Hardware-agnostic integration layer reducing platform lock-in across ROS2, simulation, and physical systems.

Strategy

Camping platform disruption model

Market-entry mapping for a South African vertical, identifying defensible wedges and operational constraints.

Product Systems

Professional matching knowledge graph

Graph-first domain model improving relevance, explainability, and long-term platform adaptability.

AI Workflow

Prompt-engineered UX generation

Reusable system accelerating design concepting with consistent output quality and reduced manual overhead.

Thinking
Architecture before interface: why sequence determines product quality 8 min
Defensibility in AI products: what actually compounds advantage 11 min
From roadmap theatre to strategic operating systems 9 min
About

Strategic product leader who thinks in architectures.

I work at the intersection of executive product leadership and hands-on AI-native system design. My career has been shaped by building at founder level — designing organisations, platforms, and market entries where the architecture is the strategy.

Based in South Africa with global reach. I operate best where there's strategic ambiguity, technical complexity, and a need for structured reasoning over reactive execution.

  • Systems over features — architecture before interface
  • Commercial viability first — business model scrutiny from day one
  • AI as leverage — force multiplier, never theatre
  • Platform defensibility — building moats, not just products
  • Structured reasoning — deliberate, evidence-based decisions
  • Founder-level ownership — accountability without org chart dependency

I'm open to conversations about product leadership challenges, AI-native system design, and venture-stage builds.

Start a conversation →